Start with an ISA Innovation 'Needs Assessment'
Many CEOs Are Disappointed with Innovation - Are You Among Them?
Two-thirds of CEOs believe that innovation is strategically important (the other third are wrong and won’t last long) but only half are satisfied with their own innovation programs. Those are sobering statistics, but not unexpected.
The Innovation Plan is Critical
Many companies have an innovation initiative, but not an innovation plan with specific monetary goals. Without a plan led by a senior executive with the clout to insist on its implementation, success is very unlikely. Often, innovation is the responsibility of a staff-level chief innovation officer who is not given the authority or tools to make it happen. Our ISA Innovation Needs Assessment will tell you whether you really have a plan, or just an initiative.
The Culture of Innovation Problem
How do you know if you have a culture of innovation? It’s simple – your company has a culture of innovation if its employees are willing to offer ideas and management is willing to listen! Whether or not you already have it, it is just the beginning and we recommend a full ISA Innovation Needs Assessment. You’ll soon learn exactly what you must do to create and maintain a world-class innovation program.
Innovation Training Programs
Your chief innovation officer cannot achieve success alone. Another part of your ISA Innovation Needs Assessment is to determine whether your organization needs specific training programs for senior and middle management to instill and maintain an innovation mentality throughout your company.
Innovation Automation
Your innovation program must become an integral, automatic, every-day process within your company. Your ISA Innovation Needs Assessment will help determine whether your existing processes will provide the results that you need.
And the Result Is…
Your ISA Innovation Needs Assessment will answer a very simple question: Which group will you be in five years from now, the 50% that’s satisfied with its innovation program and meeting revenue goals, or the 50% that isn’t? If your current innovation program isn’t working, you need to take action now. Your attitude must be that of the two vultures sitting on a tree branch overlooking a desolate plain, “Let’s not just sit here, let’s go out and kill something!”
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